Courses

CEMI offers a range of learning material that can be used to support self-paced instruction or to supplement existing course content from other sources. This content has been prepared by Professor Tim Mazzarol from the University of Western Australia, who is the author of several textbooks on entrepreneurship, innovation and small business management. This material is not designed to replace existing courses or other educational content. It is provided free to the public by CEMI but should not be reproduced without attribution to the original source.

 

 

Biotechnology Commercialisation

Biotechnology Commercialisation (BC) is a unit within the Master of Biotechnology program at the Univesity of Western Australia (UWA) designed, developed and taught by Winthrop Professor Tim Mazzarol. 

This course provides a strategic perspective on the commercialisation of an innovaiton within the biotechnology field. Biotechnology encompasses a wide range of potential commercial fields. In short it involves using living systems and organisms to develop or make products, or to develop technological applications to apply to living systems and organisms in areas such as health and nutrition.

A feature of the course is that it provides students with real life industry projects to work on, and allows industry project owners the opportunity to bring their innovations into the classroom, participate in the learning and gain valuable support from the students.

The course offers a step-wise approach to how to think about the process of assessing the value of a future innovation, build a value proposition for the customer, configure the resources necessary to commercialise the innovation and design a sustainable business model.

More information on the Biotechnology Commercialisation program at the University of Western Australia can be found here >>>

Business Research Principles and Processes

Business Research Principles and Processes (BRPP) is a unit within the Doctor of Business Administration (DBA) program at the University of Western Australia (UWA) designed, developed and taught by Winthrop Professor Tim Mazzarol.

This unit provides a foundation for management research and analysis through a study of the history and philosophy of social science research underpinning management studies. Topics include (1) paradigms, theories, models, constructs, hypotheses, experiments and other building blocks of the scientific method of enquiry; (2) inferential and deductive processes in the scientific method; (3) issues and procedures in moving from theory to research designs; (4) research as a social process; (5) the institutional contexts of management and social science research; and (6) ethics and social research. Key issues in the use of theory in effective research designs are illustrated through a close reading of research papers drawn from several disciplines in management and social sciences.
 
Enterprise and Innovation

This course serves as an introduction to the nature and characteristics of entrepreneurship and innovation and explores the interrelationship between the two within contemporary economies from a managerial perspective.

It underlies two postgraduate units developed by Professor Tim Mazzarol at the University of Western Australia: MGMT5608 Entrepreneurship and Innovation, taught within the UWA MBA program, and MKTG5503 Innovation and Enterprise, taught within the UWA Master of Biotechnology.

The nature of enterprise behaviour and the characteristics of entrepreneurs in both large and small organisations are examined, as are the policy issues associated with encouraging enterprise and innovation within large organisations and the wider community.

Students examine their own propensity for enterprise and creativity, while exploring the nature and process of innovation. They are provided with an understanding of how technology and innovation are distinct but related constructs, as well as the psychological, social and cultural forces influencing new venture creation.

The fundamentals of opportunity recognition and screening of new venture ideas are examined from both a macro and micro perspective. Commercialisation, IP management and the financing of entrepreneurial ventures are also addressed.

More information on the Enterprise and Innovation program at the University of Western Australia can be found here >>>

Executive Leadership Program - Co-operatives and Mutuals

The Executive Leadership Program - Co-operatives and Mutuals (ELP-CM) is a six-day residential program designed for the directors and senior executive managers of co-operative and mutual enterprises (CMEs). This programs was designed by Professor Tim Mazzarol and Dr Elena Mamouni-Limnios of the Co-operative Enterprise Research Unit (CERU) at the University of Western Australia (UWA). It draws upon a global research study of the CME business model and the forces that drive and shape this unique type of business. The course is delivered in concert with the Australian Institute of Management WA (AIM WA) through the AIM WA - UWA Business School Executive Education alliance.

More information on the Executive Leadership Program - Co-operatives and Mutuals can be found here>>>

Management of Technology and Innovation

Management of Technology and Innovation (MOTI) (MKTG5503) is a unit within the MBA program at the University of Western Australia (UWA) designed, developed and taught by Winthrop Professor Tim Mazzarol. It also forms part of the UWA Graduate Certificate of Entrepreneurship and Innovation

This course provides a strategic perspective on the commercialisation of an innovation. Typically this can be a new technological product or service. However, it can also involve a new technological process, market, marketing or administrative innovation.

A feature of MOTI is that it provides students with real life industry projects to work on, and allows industry project owners the opportunity to bring their innovations into the classroom, participate in the learning and gain valuable support from the students.

MOTI offers a step-wise approach to how to think about the process of assessing the value of a future innovation, build a value proposition for the customer, configure the resources necessary to commercialise the innovation and design a sustainable business model.

More information on the MOTI program at the University of Western Australia can be found here >>>

 

 

 
Small Business Management

Small Business Management (MGMT5601) is a unit within the MBA program at the University of Western Australia (UWA) designed, developed and taught by Winthrop Professor Tim Mazzarol. It also forms part of the UWA Graduate Certificate of Entrepreneurship and Innovation.

This course concentrates on the management of small business and the aspects of coping with survival and growth of small and medium sized businesses. Topics include the role of small business in the economy; starting a small business; management challenges of running a small business; critical stages of growth; alternative modes of growth; the small business conglomerate; advising small businesses; franchising; family businesses; succession problems and small business strategies.

Aspects of entrepreneurship and new venture creation are considered only briefly as these are covered in detail in MGMT5608 Entrepreneurship and Innovation. Students relate case studies of Australian small businesses with theory and undertake a substantial practical assignment which can include interviews with owner-managers or a consulting assignment.

More information on the Small Business Management program at the University of Western Australia can be found here >>>