Born to be global

TitleBorn to be global
Publication TypeMagazine Article
Year of Publication2006
Corporate AuthorsJacqui Walker
MagazineBusiness Review Weekly
Keywordsborn global, CEMI, SMEs
Abstract

This article from "Business Review Weekly" from 2006 focuses on the globalisation of small to medium sized enterprises. It examines the key things they need or do to get their products and services into international markets. Director of CEMI, Professor Tim Mazzarol was consulted for the article and noted that many "born global" firms were high technology businesses that needed to get their products launched into international markets quickly. Failure to do so was likely to see their market window of opportunity close.

URL../../sites/all/publications/23770443.pdf