Advance and Prosper

TitleAdvance and Prosper
Publication TypeMagazine Article
Year of Publication2011
Corporate AuthorsLesley Parker
Keywordsrecovery, Small Business

This article from "George" a magazine published by St George Bank, focuses on the things that small to medium enterprises can do to recover from the Global Financial Crisis. Professor Tim Mazzarol, Director of CEMI was one of several experts who were asked their views on the subject. Key things SMEs need to look for are: focusing on pricing and cash flow management, getting a clear understanding of your competitors; invest in marketing; using word of mouth hiring good people and use it as an opportunity to weed out those you think are under performing.