Entrepreneurship and Innovation: Readings and Cases

TitleEntrepreneurship and Innovation: Readings and Cases
Publication TypeText Book
Year of Publication2011
Tertiary AuthorsMazzarol, T
EditionSecond Edition
PublisherTilde University Press
Place PublishedMelbourne
ISBN Number978-0-7346-1105-5
KeywordsTeaching Cases, Text Book
Abstract

Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

URLhttp://www.tup.net.au/publications-new/Entrepreneurship_and_Innovation1.aspx