Cases in Entrepreneurship and Innovation

TitleCases in Entrepreneurship and Innovation
Publication TypeText Book
Year of Publication2011
Tertiary AuthorsMazzarol, T
PublisherTilde University Press
Place PublishedMelbourne
ISBN Number978-0-7316-1107-9
KeywordsEntrepreneurship, Innovation
Abstract

Cases in Entrepreneurship and Innovation provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures. The cases in this casebook are all based on original research, real entrepreneurs and real businesses. The educational value of these cases can be augmented when used in conjunction with Entrepreneurship and Innovation or Small Business Management – both published by Tilde University Press.

URLhttp://www.tup.net.au/publications-new/Cases_in_Entrepreneurship_and_Innovation.aspx