Innovation from Design: The Application of Design and Product Development among Small to Medium Sized Manufacturers in the Great Southern Region of Western Australia

TitleInnovation from Design: The Application of Design and Product Development among Small to Medium Sized Manufacturers in the Great Southern Region of Western Australia
Publication TypeReport
Year of Publication2004
Tertiary AuthorsWong, J, Mazzarol, T
PublisherCentre for Entrepreneurial Management and Innovation (CEMI)
CityPerth
TypeIndustry Research Report
Keywordsdesign, Innovation, manufacturing
Abstract

The intention of the project is to produce a report that recommends the strategic integration of design and product development into the Great Southern region’s innovation system, which will be accessible by firms to produce products utilising a variety of capabilities and resources. It is likely that only through continued cooperation and partnerships, will the sustainable production of well-designed products and market success, be achieved. Design is a crucial tool in the development of a thriving manufacturing sector capable of entering new markets and being sustainable and profitable in the long term. The great southern region’s manufacturers’ understanding and use of design as an integrated business process is relatively underdeveloped. This is due to a number of factors including a lack of design expertise within companies, perceived lack of design services within the region, management awareness of the design process and time constraints. The recommendations generated from this exploratory report will provide a foundation for future research and may serve as a useful platform from which to launch a major funding application to obtain further design and product development initiatives established in the area. In order to grow the design culture within the manufacturing industry, as a whole there is a need to facilitate awareness, improve access to expertise and partnerships amongst manufacturers, and between manufacturers and design professionals.

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