Professor Jill C Sweeney, BSc Brist., DipStat Camb., MBus PhD Curtin

Affiliation: 
Current Affiliation
Name: 
Professor Jill C Sweeney, BSc Brist., DipStat Camb., MBus PhD Curtin
Positions: 
Winthrop Professor University of Western Australia.
Bio: 

Jill Sweeney is Professor in Marketing at the University of Western Australia. Before starting an academic career, she obtained extensive experience in market research consultancies in London, Sydney and Perth, focusing on statistics and sampling, industrial research and consumer research. She was awarded a PhD in marketing in 1995. Her academic research focuses on services marketing as well as brand equity, relationship marketing and customer value co-creation. She has a particular interest in consumer communication, especially word of mouth behaviour, including in the area of conservation, health and safety. She is currently a CI in two ARC Linkage grants. First,  “Enhancing Sustainable Energy Saving Behaviour through Communication: A Longitudinal Study”, with the Public Utilities Office and Synergy in Western Australia; and second, “Funding Our Future: Perceptions of the Value of Financial Planning Advice” with the Financial Services Council in Australia . She has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill was state Chair of the Australian Market and Social Research Society until recently and on the National Council of the same body. She was on the Australia and New Zealand Marketing Academy Executive for six years and was co-chair of the ANZMAC 2005 conference held in Fremantle in December 2005.  She was elected as a fellow of ANZMAC in 2008. She has supervised PhD students as well as Honours and Masters by Research students, which has resulted in a number of conference papers and publications including in A* journals. Jill was Associate Dean of Research and Research Training at the UWA Business School 2008-2009.

Journal Article

  1. Sweeney, J. Soutar, G. Mazzarol, T , 2014 , Factors Enhancing Word-of-Mouth Influence: Positive and Negative Service-Related Messages
  2. Sweeney, J. Webb, D. Mazzarol, T. Soutar, G , 2014 , Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment
  3. Sweeney, J. Kresling, J. Webb, D. Soutar, G. Mazzarol, T , 2013 , Energy saving behaviours: Development of a practice-based model
  4. Sweeney, J. Soutar, G. Mazzarol, T , 2012 , Word of Mouth: Measuring the Power of Individual Messages
  5. Sweeney, J. Soutar, G. Mazzarol, T , 2008 , Factors Influencing Word-of-Mouth Effectiveness: Receiver Perspectives
  6. Mazzarol, T. Sweeney, J. Soutar, G , 2007 , Conceptualizing Word-of-Mouth Activity, Triggers and Conditions: An Exploratory Study

Conference Paper

  1. Sweeney, J. Webb, D. Soutar, G. Mazzarol, T , 2011 , Self-Determination Theory and Word of Mouth: Exploring the Cyclical Nature in the Context of Energy Saving
  2. Sweeney, J. Soutar, G. Mazzarol, T , 2009 , Different Word-of-Mouth Styles: A Cluster Analysis of Senders
  3. Sweeney, J. Soutar, G. Mazzarol, T , 2008 , Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context
  4. Sweeney, J. Soutar, G. Mazzarol, T , 2007 , A Word-of-Mouth Scale in a Services Context
  5. Sweeney, J. Soutar, G. Mazzarol, T , 2006 , A Word-of-Mouth Scale in a Services Context
  6. Sweeney, J. Mazzarol, T. Soutar, G , 2006 , Factors Enhancing the Effect of Word-of-Mouth on Consumer Outcomes
  7. Sweeney, J. Soutar, G. Mazzarol, T , 2006 , The Differences between Positive and Negative Word-of-Mouth: Emotion as a Differentiator?
  8. Sweeney, J. Soutar, G. Mazzarol, T , 2006 , What is WOM? Examining the Dimensionality of the Construct
  9. Sweeney, J. Soutar, G. Mazzarol, T , 2006 , Word of Mouth Scale in a Services Context
  10. Sweeney, J. Soutar, G. Mazzarol, T , 2005 , Positive and Negative Word-of-Mouth are not Necessarily Opposites