Small Business Management: An Applied Approach

TitleSmall Business Management: An Applied Approach
Publication TypeText Book
Year of Publication2006
Tertiary AuthorsMazzarol, T
PublisherTilde University Press
Place PublishedMelbourne
ISBN Number0-7346-1036-X
KeywordsManagement, Small Business

The aim of this text is to familiarize students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. Key features include: * Adopts a strategic perspective of the small firm focusing on enterprise growth. * Provides a balance of theory and practice with respect to the management of small businesses. * Includes original research and case studies from Australian firms. * Draws upon direct experience of working small business managers.