A Socio-cognitive Perspective of Industry Innovation Initiatives

TitleA Socio-cognitive Perspective of Industry Innovation Initiatives
Publication TypeJournal Article
Year of Publication2009
Tertiary AuthorsSneddon, J, Soutar, G, Mazzarol, T
JournalPrometheus
Volume27
Issue3
Pagination251-265
Keywordsindustry belief systems, Innovation, sensemaking, wool
Abstract

This article contributes to the emerging theory of industry belief systems and the social construction of innovation by examining how industry actors conceptualise and negotiate industry transformation through the development and diffusion of new technologies. In a qualitative study of innovation in the Australian wool industry, we found that the social construction of industry belief systems and new technologies was an evolutionary process of social sensemaking in which there was reciprocity between individual and collective meaningmaking that reflected conflict, consensus and compliance between industry actors about new technologies and industry beliefs.