|Title||Commercialisation in SMEs: Case studies from Australia, New Zealand and the United States|
|Publication Type||Book Chapter|
|Year of Publication||2014|
|Authors||Mazzarol, T, Clark, D, Gough, SN, Olson, P, Reboud, S|
|Book Title||Meeting the Globalisation Challenge: Smart and innovative SMEs in a globally competitive environment|
|Publisher||Tilde Publishing and Distribution|
This chapter examines the process of commercialisation in small to medium enterprises (SMEs) from the perspective of 13 case studies drawn from Australia, New Zealand and the United States. It examines these cases longitudinally by interviewing them at two points in time, the first during the early stage of their commercialisation of a new product, and then six years later. The objective of this research was to gain first-hand knowledge of the process of commercialisation that SMEs undertake, and to understand the key factors that impact on this process. Also of interest was the decision making of the entrepreneurial leaders of these firms and the role played by various internal and external forces to the firm. For the purposes of our study we define an SME as one that has fewer than 250 employees.