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2017
Mazzarol, T., Malone, P. & Reboud, S., 2017. Scanalyse – A Case Study of the Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Diffusion of an Innovation. In Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy. Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy. Berlin: Spinger. Available at: /sites/all/publications/Chapter_10_Mazzarol_Malone_and_Reboud_2017.pdf.