Biblio

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Anon., 2006. The Differences between Positive and Negative Word-of-Mouth: Emotion as a Differentiator?. In "Broadening the Boundaries", Annual ANZMAC Conference. "Broadening the Boundaries", Annual ANZMAC Conference. 5-7 December, Fremantle Australia.: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/3-Sweeney.pdf.
Anon., 2005. Positive and Negative Word-of-Mouth are not Necessarily Opposites. In First International Conference on Word-of-Mouth Marketing. First International Conference on Word-of-Mouth Marketing. 6-7 October Hamburg Germany: Brand Science Institute.
Anon., 2011. Self-Determination Theory and Word of Mouth: Exploring the Cyclical Nature in the Context of Energy Saving. In Marketing in the Age of Consumerism: Jekyll or Hyde? ANZMAC Annual Conference. Marketing in the Age of Consumerism: Jekyll or Hyde? ANZMAC Annual Conference. 28-30 November, Perth, WA: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Paper 180 Full paper Sweeney et al.pdf.
Anon., 2006. What is WOM? Examining the Dimensionality of the Construct. In 15th Annual Frontiers in Service Conference. 15th Annual Frontiers in Service Conference. 29 June to 2 July, Brisbane Australia: Frontiers in Service.
Anon., 2008. Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. In Annual ANZMAC Conference. Annual ANZMAC Conference. 1-3 December, Sydney Australia: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sweeney_Soutar_Mazzarol_ANZMAC_2008.pdf.
Anon., 2006. A Word-of-Mouth Scale in a Services Context . In Annual ANZMAC Conference. Annual ANZMAC Conference. Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/WOM_Anzmac_2006_Sweeney_Soutar_Mazzarol.pdf.
Anon., 2007. A Word-of-Mouth Scale in a Services Context. In Annual ANZMAC Conference. Annual ANZMAC Conference. 4-6 December, Brisbane, Queensland Australia: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sweeney_Soutar_Mazzarol_ANZMAC_2007.pdf.
Anon., 2009. Different Word-of-Mouth Styles: A Cluster Analysis of Senders. In Annual ANZMAC Conference. Annual ANZMAC Conference. 30 November to 2 December, Melbourne Australia.: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/ANZMAC2009-016.pdf.
Anon., 2006. Factors Enhancing the Effect of Word-of-Mouth on Consumer Outcomes. In 9th International Research Seminar in Service Management . 9th International Research Seminar in Service Management . 30 May to 2 June, La Londe France. Available at: ././sites/all/publications/Mazzarol_Sweeney_Soutar_LaLonde_2006.pdf.
Anon., 2006. Word of Mouth Scale in a Services Context. In Annual ANZMAC Conference. Annual ANZMAC Conference. 6-10 December Brisbane Australia: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sweeney_Soutar_Mazzarol_ANZMAC_2006.pdf.
Anon., 2009. A Socio-cognitive Perspective of Industry Innovation Initiatives. Prometheus, 27(3), pp.251-265.
Anon., 2005. Innovating Through Knowledge Networks: A Case Study. In Annual ANZAM Conference. Annual ANZAM Conference. 8-11 December, Canberra Australia: Australian and New Zealand Academy of Management. Available at: ././sites/all/publications/SNEDDONMAZZAROL01.pdf.
Anon., 2011. Exploring the Nexus between Sustainable Entrepreneurship and Ethical Consumerism. In Marketing in the Age of Consumerism: Jekyll or Hyde? ANZMAC Annual Conference. Marketing in the Age of Consumerism: Jekyll or Hyde? ANZMAC Annual Conference. 28-30 November, Perth, WA: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sneddon and Mazzarol ANZMAC 2011.pdf.