Biblio

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Anon., 2009. Turning an Innovation Intention into a Reality: The Role of Champions and External Agencies. In Managing in the Pacific Century, 24th Annual ANZAM Conference. Managing in the Pacific Century, 24th Annual ANZAM Conference. 2-4 December, Melbourne Australia: Australian and New Zealand Academy of Management. Available at: ././sites/all/publications/Unsworth Mazzarol Reboud ANZAM 2009.pdf.
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Anon., 2005. Positive and Negative Word-of-Mouth are not Necessarily Opposites. In First International Conference on Word-of-Mouth Marketing. First International Conference on Word-of-Mouth Marketing. 6-7 October Hamburg Germany: Brand Science Institute.
Anon., 2008. Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. In Annual ANZMAC Conference. Annual ANZMAC Conference. 1-3 December, Sydney Australia: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sweeney_Soutar_Mazzarol_ANZMAC_2008.pdf.
Anon., 2006. Factors Enhancing the Effect of Word-of-Mouth on Consumer Outcomes. In 9th International Research Seminar in Service Management . 9th International Research Seminar in Service Management . 30 May to 2 June, La Londe France. Available at: ././sites/all/publications/Mazzarol_Sweeney_Soutar_LaLonde_2006.pdf.
Anon., 2007. A Word-of-Mouth Scale in a Services Context. In Annual ANZMAC Conference. Annual ANZMAC Conference. 4-6 December, Brisbane, Queensland Australia: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sweeney_Soutar_Mazzarol_ANZMAC_2007.pdf.
Anon., 2006. The Differences between Positive and Negative Word-of-Mouth: Emotion as a Differentiator?. In "Broadening the Boundaries", Annual ANZMAC Conference. "Broadening the Boundaries", Annual ANZMAC Conference. 5-7 December, Fremantle Australia.: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/3-Sweeney.pdf.
Anon., 2006. Word of Mouth Scale in a Services Context. In Annual ANZMAC Conference. Annual ANZMAC Conference. 6-10 December Brisbane Australia: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Sweeney_Soutar_Mazzarol_ANZMAC_2006.pdf.
Anon., 2006. What is WOM? Examining the Dimensionality of the Construct. In 15th Annual Frontiers in Service Conference. 15th Annual Frontiers in Service Conference. 29 June to 2 July, Brisbane Australia: Frontiers in Service.
Anon., 2009. Different Word-of-Mouth Styles: A Cluster Analysis of Senders. In Annual ANZMAC Conference. Annual ANZMAC Conference. 30 November to 2 December, Melbourne Australia.: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/ANZMAC2009-016.pdf.
Anon., 2006. A Word-of-Mouth Scale in a Services Context . In Annual ANZMAC Conference. Annual ANZMAC Conference. Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/WOM_Anzmac_2006_Sweeney_Soutar_Mazzarol.pdf.
Anon., 2011. Self-Determination Theory and Word of Mouth: Exploring the Cyclical Nature in the Context of Energy Saving. In Marketing in the Age of Consumerism: Jekyll or Hyde? ANZMAC Annual Conference. Marketing in the Age of Consumerism: Jekyll or Hyde? ANZMAC Annual Conference. 28-30 November, Perth, WA: Australian & New Zealand Marketing Academy. Available at: ././sites/all/publications/Paper 180 Full paper Sweeney et al.pdf.