Workshop 1: Assessing the business model and innovation strategy


In the first workshop we use the Innovation Diagnostic to undertake an examination of the strategic direction the project has been undertaken and the business model design for the innovation being commercialised. This uses the “lean canvas” tool and the diagnostic analysis from the interview to review the project and where it has been and wishes to go.


Cooper, R. G. (2011) Winning at new products: creating value through innovation. New York, Basic Books.

Cooper, R. G., and Edgett, S.J. (2005) Lean, Rapid and Profitable New Product Development. Canada, Product Development Institute.

Ries, E. (2011) The Lean Startup: How constant innovation creates radically successful businesses. New York, Portfolio-Penguin.

Lecture notes

Workshop 1 Part A: Business Model & Innovation Strategy

Workshop 1 Part B: Business Model & Innovation Strategy

Lean Canvas Template PDF

Lean Canvas Template Power Point











Additional Readings

Adams, A. (1982). "Barriers To Product Innovation in Small Firms: Policy Implications." International Small Business Journal 1(9): 67-86.  

Adams, R., Bessant, J., and Phelps, R. (2006). "Innovation Management Measurement: A Review." International Journal of Management Reviews 8(1): 21-47. 

Alvarez, S. A., and Barney, J.B. (2004). "Organizing rent generation and appropriation: toward a theory of the entrepreneurial firm." Journal of Business Venturing 19(5): 621-635. 

Crosby, M. (2000). "Patents, Innovation and Growth." Economic Record 76(234): 255-262.  

Duttta, S., and Lanvin, B. (Eds) (2014). The Global Innovation Index 2014: The Local Dynamics of Innovation. Fontainebleau, INSEAD, Cornell University, World Intellectual Property Organisation (WIPO). 

Hang Do, T., Mazzarol, T., Volery, T. and Reboud, S (2014). "Predicting anticipated rent from innovation commercialisation in SMEs." European Journal of Innovation Management 17(2): 183-208. 

Hang Do, T. (2014). "Determinants of Innovation Commercialization Management and Anticipated Returns: An Exploratory Typology of SMEs." International Journal of Innovation and Technology Management 11(6): 2-20. 

Johnson, M. W., Christensen, C.M., and Kagermann, H. (2008). "Reinventing Your Business Model." Harvard Business Review 86(12): 50-59.  

Mazzarol, T., and, Reboud, S. (2005). "Customers as predictors of rent returns to innovation in small firms - an exploratory study." International Journal of Entrepreneurship and Innovation Management 5(5/6): 483-494. 

Mazzarol, T., and Reboud, S. (2006). "The Strategic Decision Making of Entrepreneurs within Small High Innovator Firms." International Entrepreneurship and Management Journal 2(2): 261-280. 

Mazzarol, T., and Reboud, S. (2008). "The Role of Complementary Actors in the Development of Innovation in Small Firms." International Journal of Innovation Management 12(2): 223-253. 

Osterwalder, A., Pigneur, Y., & Tucci, C.L. (2005). "Clarifying Business Models: Origins, Present, and Future of the Concept." Communications of the Association for Information Systems 2005(16): 1-25. 

Teece, D. J. (2010). "Business Models, Business Strategy and Innovation." Long Range Planning 43(2/3): 172-194.  

Trimi, S. and J. Berbegal-Mirabent (2012). "Business model innovation in entrepreneurship." International Entrepreneurship and Management Journal 8(4): 449-465.  

Zott, C., and Amit, R. (2007). "Business Model Design and the Performance of Entrepreneurial Firms." Organization Science 18(2): 181-199.  

Zott, C., and Amit, R. (2010) "Business Model Design: An Activity System Perspective" Long Range Planning 43(2): 216-226 

Zott, C., Amit, R., and Massa, L. (2011). "The Business Model: Recent Developments and Future Research." Journal of Management 37(4): 1019-1042.