Workshop 4: Assessing IP rights, isolating mechanisms and the need for strategic partnering


In this workshop we examine the financing and IP rights issues to provide “isolating mechanisms” designed to assist the firm to work out its commercialisation pathway options. This serves to develop a final business model and commercialisation pathway strategy for the innovation.


Cooper, R. G. (2011) Winning at new products: creating value through innovation. New York, Basic Books.

Cooper, R. G., and Edgett, S.J. (2005) Lean, Rapid and Profitable New Product Development. Canada, Product Development Institute.

Ries, E. (2011) The Lean Startup: How constant innovation creates radically successful businesses. New York, Portfolio-Penguin.

Lecture notes

Workshop 4 Part A: Strategic Partners & Isolating Mechanisms

Workshop 4 Part B: IP Rights & Creating an IP Portfolio

Module 4: Developing the IP Strategy

Module 4: IP Assets Register (EXCEL file)

AusPat patents database website

Google Patents Database

FDA Approval Process for Drug Development

BVCA Guide to Terms Sheets












Additional Readings

Alvarez, S. A., and Barney, J.B. (2001) "How can entrepreneurial firms really benefit from alliances with large firms?" Academy of Management Executive15(1): 139-148. 

Berkman, M. (2002) "Valuing Intellectual Property Assets for Licensing Transactions." Licensing Journal 28(4): 16-22. 

Bertolotti, N. (1995) "Valuing Intellectual Property," Managing Intellectual Property 46(February): 28-32. 

Forrest, J. (1990) "Strategic Alliances and the small technology-based firm," Journal of Small Business Management, 28(3):37-45. 

Hanel, P. (2006) "Intellectual Property Rights Business Management Practices: A Survey of the Literature," Technovation 26(8): 895-931. 

Kollmer, H., & Dowling, M. (2004) "Licensing as a commercialisation strategy for new technology-based firms," Research Policy 33(8): 1141-1151. 

Kotabe M. and Swan, K.S. (1995) "The Role of Strategic Alliances in High-Technology New Product Development," Strategic Management Journal 16(8): 621-636. 

Lee, G. K. (2009) "Understanding the timing of ‘fast-second’ entry and the relevance of capabilities in invention vs. commercialization," Research Policy38(1): 86-95. 

Sausmer, J. (2010) "The Income Approach to Valuing Intellectual Property," New Jersey CPA May/June (2010): 28. 

Takeuchi, H., and Nonaka, I. (1986) "The New Product Development Game," Harvard Business Review 64(1): 137-146. 

Teece, D. J. (1986) "Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy," Research Policy 15(6): 285-305. 

Tenebaum, D. (2002) "Valuing Intellectual Property Assets," Computer and Internet Lawyer 19(2): 1-8.