This module examines the theory and practice of the business model concept and how it applies to the co-operative and mutual enterprise. It will adopt a global approach using examples and case studies from around the world. The strengths and weaknesses of the co-operative and mutual enterprise business model will be reviewed and students will be asked to undertake a critical analysis of the business model applying the theory to their own organisation. Attention will be given to the creation of a clearly articulated Member Value Proposition (MVP) through the clarification of the organisation’s purpose, and the configuration of its resources, processes and financial structure.
Managers who complete this module should be able to:
- Understand and demonstrate knowledge of the theory and application of the business model concept.
- Identify and correctly classify the key components of the business model framework that apply to co-operative and mutual enterprises.
- Demonstrate the ability to differentiate the business model of the co-operative and mutual enterprise from those of investor owned or not-for-profit businesses.
- Examine their own organisation’s business model and critically assess its strengths and weaknesses with a view to identifying the organisation’s ability to sustainably deliver a MVP.
Business Model Analysis:
Participants will prepare a business model analysis of their own or a third-party business. This will involve examining each of the elements and assessing their strengths and weaknesses as well as the extent to which they are formally recognised and measured.
Lecture Notes and Readings:
- Module 1 CME Business Models Lecture Slides.
- CME Lean Canvas Template.
- Mazzarol, T., Simmons, R. and Mamouni Limnios, E. (2012) A Conceptual Framework for Research into Co-operative Enterprise, CEMI Discussion Paper Series, DP 1102. www.cemi.com.au, Centre for Entrepreneurial Management and Innovation.
- Mazzarol, T. (2015) Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises, CEMI Discussion Paper Series, DP 1501. www.cemi.com.au, Centre for Entrepreneurial Management and Innovation.