Topic 10: Intellectual property management and commercialisation


This topic provides an overview of the nature of intellectual property (IP) and how it is protected and valued. A key issue in successful commercialisation of innovation is the identification, ownership and protection of creative output and proprietary knowledge.

IP can be formally registered (e.g. patents, trademarks) or automatically assigned upon creation (e.g. copyright). The formal registration of IP provides the recognition of rights, but does not of itself provide legal protection. An IP strategy needs to be created that serves to protect IP and foster its development from intellectual capital, through intellectual assets to IP.

It is important to register IP assets within a business via an IP portfolio, to place a valuation on these, and to make strategic decisions as to whether to proceed with their commercialisation or not. Commercialisation is a high risk and costly process and having a formal approach to its management as illustrated by the IDD framework can be beneficial.

Textbooks and readings


Mazzarol, T., and Reboud, S. (2017) Entrepreneurship and Innovation 3rd edn, Melbourne, Tilde University Press, ISBN: 978-0-7346-1225-0. Chapter 10.


Mazzarol, T., and Reboud, S. (2017) Entrepreneurship and Innovation Workbook, Melbourne, Tilde University Press, ISBN 978-0--7346-1227-4.


Mazzarol, T. (2011) Entrepreneurship and Innovation: Readings and Cases 2nd Edition, Tilde University Press, Melbourne, chapter 10.

Recommended readings:

Berkman, M. (2002). "Valuing Intellectual Property Assets for Licensing Transactions." Licensing Journal 28(4): 16-22.

Bertolotti, N. (1995). "Valuing Intellectual Property." Managing Intellectual Property 46(February): 28-32.

Hanel, P. (2006). "Intellectual Property Rights Business Management Practices: A Survey of the Literature." Technovation 26(8): 895-931.

IP Australia (2017) Intellectual Property Rights website from Australian Patents Office, Australian Government.

Sausmer, J. (2010). "The Income Approach to Valuing Intellectual Property." New Jersey CPA May/June(2010): 28.

Tenebaum, D. (2002). "Valuing Intellectual Property Assets." Computer and Internet Lawyer 19(2): 1-8.

Lecture notes

Topic 10: Intellectual property management and commercialisation lecture slides.