Publications
Books and Book Chapters
Anu Puusa and Tim Mazzarol
Co-operative innovations
In P. Eriksson, Montonen, T., Laine, P-M., and Hannula, A. Elgar Encyclopedia of Innovation Management, (pp. 74-78), (2025). Cheltenham, Glos, UK., and Northampton, MA, USA, Edward Elgar Publishing.
The co-operative has provided an innovative and effective business model for addressing economic and social problems for centuries. However, it has been ignored and marginalized by mainstream economics and management theories. It is relevant to increase the level of understanding about the co-operative business model and its potential to deliver innovation. Co-operatives provide a middle path alternative to mainstream neoliberal or socialist business models; not replacing them but offering an alternative. In other words, cooperatives provide an innovative solution to the capitalistic dilemma.
Tim Mazzarol
Co-operative and Mutual Enterprises Research: A Comprehensive Overview
(2024) Routledge Advances in Management and Business Studies, Milton Park, Abington, Oxon and New York.
ISBN: 9781032053479.
This book provides an expert overview of contemporary research in this important field. Governments around the world have encouraged the development of Co-operative and mutual enterprises (CMEs), yet relatively little attention has been given to them within the mainstream business and economics research literature. In this book, the author summarises the origins, impacts, and structure of the research field. The book focuses on the CME business model and is structured around a conceptual framework for research into CMEs. It explores the historical evolution of the CME research field and presents a systematic review of the literature. This book critically analyses the state of knowledge in the field of CMEs which delivers a concise and valuable guide for scholars and students in the fields of business and management around the world.
Peter Malone, Tim Mazzarol and Sophie Reboud
The Entrepreneurial Innovation Value Model and the importance of entrepreneurial leadership, knowledge, and learning, in commercialisation
In N. Pfeffermann, & M. Schaller (Eds). (2023). New Leadership Communication - Inspire Your Horizon, (pp. 273-300), Cham, Springer.
This chapter reviews the Entrepreneurial Innovation Value (EIV) model, a framework for analysing how innovative small firms commercialise their products. The EIV model highlights both 'hard' and 'soft' systems, with emphasis on the firm's Capabilities Architecture_—including knowledge management, organisational learning, open innovation, managerial competence, entrepreneurial cognition, entrepreneurial orientation, social capital, and networks. The case study focuses on how these elements, particularly managerial competence, entrepreneurial cognition, social capital, and networking, influence successful commercialisation.
Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone and Geoffrey N. Soutar
Commercialisation and Innovative Strategy in Small Firms: Learning to Manage Uncertainty
(2022) Springer-Nature, Singapore, New York. ISBN: 978-981-19-2651-8.
The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Tim Mazzarol
Co-operative and Mutual Enterprises as a Business Model Innovation
In COOP Dialogue Issue 2 Future proofing Cooperatives through innovation. (2022). (pp. 5-10). www.ica.coop, International Cooperative Alliance.
This article examines the nature of cooperative and mutual enterprises (CMEs) as an example of business model innovation. It overviews the historical evolution of the CME business model and its adoption of both economic and social innovation practices to achieve its strategic purpose. Historically, the resilience and sustainability of the CME business model have been shaped by its ability to respond to member needs through the application of economic and social innovation.
Tim Mazzarol
Future Research Opportunities: A Systematic Literature Review and Recommendations for Further Research into Minority Entrepreneurship
In T. Cooney (Ed). (2021). The Palgrave Handbook of Minority Entrepreneurship. (pp. 503-563). Switzerland AG, Palgrave Macmillan, Springer Nature.
This chapter uses a systematic literature review to trace the development of minority entrepreneurship research from the 1940s to the early 2020s. It identifies leading authors, key publications, main research areas, methods, and findings. Although now multidisciplinary, the field faces fragmentation and issues with definition, methodology, and focus. The chapter discusses future research directions and concludes that the area holds significant potential for further study.
Peter Malone, Tim Mazzarol and Sophie Reboud
Skin Elements Ltd - The Importance of Knowledge Management in Commercialisation
In N. Pfeffermann (Ed). (2020). New Leadership in Strategy and Communication: Shifting Perspective on Innovation, Leadership, and System Design. (pp. 299-328). Singapore, Springer-Nature.
This chapter analyses the success of Skin Elements Ltd., a biotech start-up that developed and commercialised a new skincare technology worldwide. It focuses on how knowledge management shaped their innovation strategy, highlighting the roles of open innovation, absorptive capacity, and entrepreneurial operations management in the commercialisation process. The chapter starts with a case overview, introduces key concepts, integrates academic literature, and concludes with lessons for research, policy, and practice. Insights are based on the lead author’s first-hand experience from the company’s first 12 years.
Tim Mazzarol and Sophie Reboud
Entrepreneurship and Innovation: Theory, Practice and Context, Fourth Edition
(2020) Springer-Nature, Singapore, New York. ISBN: 978-981-13-9412-6.
As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Tim Mazzarol and Sophie Reboud
Workbook for Entrepreneurship and Innovation: Theory, Practice and Context, Fourth Edition
(2020) Springer-Nature, Singapore, New York. ISBN: 978-981-13-9416-4.
This book provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).
Tim Mazzarol and Sophie Reboud
Small Business Management: Theory and Practice, Fourth Edition
(2020) Springer-Nature, Singapore, New York. ISBN: 978-981-13-9509-3.
This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
Tim Mazzarol and Sophie Reboud
Workbook for Small Business Management: Theory and Practice, Fourth Edition
(2020) Springer-Nature, Singapore, New York. ISBN: 978-981-13-9513-0.
This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
Tim Mazzarol, Delwyn Clark and Sophie Reboud
Economic Gardening: What it is and what it does for the generation of jobs and economic growth
In M. P. Miles, Battisti, M., Lau, A., & Terziovski, M. (Eds). (2018). Economic Gardening Entrepreneurship, Innovation and Small Business Ecosystems in Regional, Rural and International Development. (pp. 1-33). Prahran VIC Australia, Tilde Publishing and Distribution.
In this chapter, we examine the nature of EG and how it offers a tool for policy makers seeking to foster economic growth and employment creation. First, we discuss the historical origins, nature and context of EG as an economic development strategy. Next, we examine the underlying nature of EG and then briefly compare EG with other approaches to economic growth including national innovation systems and entrepreneurial ecosystems. In the conclusion, we provide a series of implications for further research, policy and practice.
Tim Mazzarol, Peter Malone and Sophie Reboud
Scanalyse - A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation
In N. Pfeffermann, and Gould, J. (Eds). (2017). Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy, Third Edition. (pp. 147-174). Switzerland, Springer-Nature.
In this chapter, we examine the nature of EG and how it offers a tool for policy makers seeking to foster economic growth and employment creation. First, we discuss the historical origins, nature and context of EG as an economic development strategy. Next, we examine the underlying nature of EG and then briefly compare EG with other approaches to economic growth including national innovation systems and entrepreneurial ecosystems. In the conclusion, we provide a series of implications for further research, policy and practice.
Sophie Reboud and Tim Mazzarol
Low-Tech Entrepreneurship.
In E G. Carayannis (Ed). (2017). Encyclopedia of Creativity, Invention, Innovation, and Entrepreneurship. (pp. 1-8). Springer Science + Business Media LLC.
Research highlights key differences in innovation between low and high R&D firms. Small firms, operating with fewer resources, tend to use informal approaches, leverage personal networks, and seek peer advice—especially in low- and mid-tech sectors. Innovation can occur throughout the value chain and often involves collaboration, which is particularly relevant for smaller enterprises. SMEs commonly encounter resource constraints and limited marketing or management systems, making innovation and commercialisation more challenging. Nonetheless, evidence shows that small firms can innovate successfully despite these limitations.
Tim Mazzarol and Sophie Reboud
Small Business Management, Third Edition
(2017) Melbourne, Tilde University Press. ISBN: 978-0734612243.
The aim of this text is to familiarize students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
Tim Mazzarol and Sophie Reboud
Entrepreneurship and Innovation, Third Edition
(2017) Melbourne, Tilde University Press. ISBN: 978-0734612250.
Entrepreneurship and Innovation: Third Edition provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
Tim Mazzarol and Sophie Reboud
Planning and Building a Small Business
(2017) Melbourne, Tilde University Press. ISBN: 978-0734622112.
The aim of this book is to familiarise students with the theory and practice of small business management. For those interested in establishing and managing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manager. In addition, Planning and Building a Small Business will prove useful to small business owner-managers as a general guide on how they might better manage their operations.
Tim Mazzarol and Sophie Reboud
Running and Growing a Small Business
(2017) Melbourne, Tilde University Press. ISBN: 978-0734622129.
The aim of this book is to familiarise students with the theory and practice of small business management, including financial management and growth strategies. For those interested in growing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manager. In addition, Running and Growing a Small Business will prove useful to small business owner-managers as a general guide on how they might manage their opportunites.
Tim Mazzarol, Martina Battisti and Delwyn Clark
The role of universities as catalysts within entrepreneurial ecosystems
In D. Clark, T. McKeown and M. Battisti (Eds.). (2016). Rhetoric and Reality: Building Vibrant and Sustainable Entrepreneurial Ecosystems. (pp. 36-68). Melbourne, Tilde Publishing.
Universities are vital to the entrepreneurial ecosystem by educating graduates, supporting innovation, and conducting entrepreneurship-focused research. This chapter reviews current approaches to entrepreneurship education, examines universities' roles in knowledge creation—especially through empirical evaluation—and outlines the processes of commercialising innovations and improving industry partnerships. A case study of the University of Waterloo illustrates university impact within a regional ecosystem. The chapter concludes with recommendations for future research, policy, and practice.
Shane Baker and Tim Mazzarol
Australia’s hidden giants – the Aussie ‘Mittelstand’
In D. Clark, T. McKeown and M. Battisti (Eds.). (2016). Rhetoric and Reality: Building Vibrant and Sustainable Entrepreneurial Ecosystems. (pp. 36-68). Melbourne, Tilde Publishing.
This chapter outlines the role of manufacturing in the national economy and explores how the Mittelstand is defined in academic literature. It notes that "Mittelstand" remains a widely used but poorly defined concept, posing challenges for researchers and policymakers. The chapter investigates how these firms might be identified and examines if Australian manufacturers adopting the Mittelstand model outperform others. It proposes a framework for defining an Australian Mittelstand, discusses classification methods for research and policy, presents examples, and concludes with implications for future study and practice.
Tim Mazzarol, Sophie Reboud and Delwyn Clark
The use of information and communications technologies by SMEs
In T. Mazzarol., B. Kotey, D. Clark, T. McKeown and M. Battisti (Eds). (2015). SMEs in the Digital Economy: Surviving the digital revolution. (pp. 60-84). Melbourne, Tilde University Press.
This chapter draws on a qualitative study comprising interviews of 289 small business owner managers across 30 different industry sectors. It follows the structure for case study research design outlined by Eisenhardt (1989) commencing with the factors leading to the study, then moving onto the case selection process, design of case study protocols and data collection instruments, data coding and analysis development of research propositions and the enfolding of the literature, before reaching conclusions and implications for research, education, policy and practice.
Tim Mazzarol
Why Study Entrepreneurship? A Difficult Question to Answer
in Vaidya K. (Editor), (2015). Entrepreneurship for the Curious, The Curious Academic Publishing, Chapter 2. ISBN: 978-1-925128-12-3.
Although entrepreneurship has now become an established field of academic teaching and research, there are many issues associated with how it should be taught, and whether formal courses will actually benefit entrepreneurs. This chapter examines a series of questions that relate to the study of entrepreneurship and is value to the student and future entrepreneur.
Tim Mazzarol, Sophie Reboud, Elena Mamouni Limnios, and Delwyn Clark (eds)
Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model
(2014) Edward Elgar Publishing, Cheltenham, UK, Northampton, USA. ISBN: 9780857937773.
Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a detailed examination of the co-operative enterprise business model and the factors that help to enhance its sustainability and resilience, as well as those forces that lead to its destruction.
Elena Mamouni Limnios, Tim Mazzarol and Geoffrey N. Soutar
Pacemaker co-operatives across primary industries: what drives organisational resiliance?
In T. Mazzarol, S. Reboud, E. Mamouni Limnios, and D. Clark (Eds). (2014). Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience. in the Co-operative Business Model. (pp. 160-178). Cheltenham Glos UK; Northampton, MA USA, Edward Elgar Publishing.
This chapter analyses pacemaker co-operatives through the examples of two Australian organisations: Murray Goulburn Co-operative Co Limited (MG), the nation's second largest co-operative and Victoria's sole dairy co-op, and Geraldton Fishermen’s Co-operative Ltd (GFC), Western Australia's only fishermen’s co-op. Although they differ in industry and structure, both share similarities in member value, business model, strengths, and challenges. The findings aim to define resilient pacemaker co-operatives, outline their challenges, and explore effective management and organisational strategies to address them.
Elena Mamouni Limnios and Tim Mazzarol
Losing sight of purpose - the United Farmers Co-operative Company
In T. Mazzarol, S. Reboud, E. Mamouni Limnios, and D. Clark (Eds). (2014). Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience. in the Co-operative Business Model. (pp. 160-178). Cheltenham Glos UK; Northampton, MA USA, Edward Elgar Publishing.
This chapter examines the factors behind UFCC's demise, considering its business model, governance, and market environment. The analysis draws on interviews with former board members and managers, alongside secondary data from reports and company documents. Findings are evaluated in relation to literature on business models, life cycle theory, co-operative research, and governance practices. The chapter concludes with key lessons for other co-operatives and their leaders.
Tim Mazzarol, Elena Mamouni Limnios and Richard Simmons
To be or not to be a co-operative? The case of Australia's grain co-operatives CBH and ABB Grain
In T. Mazzarol, S. Reboud, E. Mamouni Limnios, and D. Clark (Eds). (2014). Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model. (pp. 113-139). Cheltenham Glos UK; Northampton, MA USA, Edward Elgar Publishing.
This chapter first outlines the two case study firms and the research methodology. It briefly reviews the history of Australia's bulk grains industry before analysing each co-operative across five stages of the ‘co-operative life cycle’ framework. The discussion then compares the co-operatives using ‘systems’, ‘enterprise’, and ‘member’ levels from the conceptual model. The chapter concludes with key findings and recommendations for future research and practice.
Tim Mazzarol, Richard Simmons, and Elena Mamouni Limnios
A conceptual framework for research into co-operative enterprise.
In T. Mazzarol, S. Reboud, E. Mamouni Limnios, and D. Clark (Eds). (2014). Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model. (pp. 27-66). Cheltenham Glos UK; Northampton, MA USA, Edward Elgar Publishing.
This chapter presents a framework for analysing co-operative business models. Although the concept of a business model dates back to the 1950s, it gained academic attention in the 1990s. Here, we apply business model theory to co-operatives, highlighting their differences from investor-owned firms and identifying what makes them unique. The chapter also offers a practical framework for researchers and managers to optimise resource configuration in co-operatives, using business model analysis as a tool for strategic planning.
Tim Mazzarol, Delwyn Clark, Newell (Sandy) Gough, Philip Olson and Sophie Reboud
Co-operatives in the fourth sector: the role of member-owned businesses in the global economy
(2013) Tilde Publishing and Distribution, Prahan, VIC. (2013) ISBN: 978-0-7346-11840.
Co-operatives in the Fourth Sector: The Role of Member-Owned Businesses in the Global Economy contributes to the development of a better understanding of co-operative and mutual business, and how the member-focused nature of co-operatives is the fundamental driver of their success. Part I of this book contains four chapters that deal with the governance and financing of co-operatives. Part II includes two international cases that explore the significance of delivering member value to ensure co-operative sustainability. Part III, then, contains three chapters that examine the potential contribution of co-operatives in developing economies. Drawn from the research of a cross-section of international scholars, this work was a collaborative project between The University of Western Australia and Co-operatives WA.
Tim Mazzarol
The role of social-capital, strategic networking and word of mouth communication in the commercialisation of innovation
In N. Pfeffermann, Minshall, T., and Mortara, L. (Eds). (2013). Strategy and Communication for Innovations, Second Edition. (pp. 173-193). Berlin, Springer.
Commercialisation marks the final stage of innovation management and is both a social and economic process. Social capital—though vague and often overlooked in mainstream literature—plays a vital role in success, as does word of mouth (WOM) communication that spreads information about new products or services. This chapter explores how social capital and WOM influence commercialisation, highlighting their underappreciated impact.
Tim Mazzarol and Elena Mamouni Limnios (eds)
Co-operatives in the fourth sector: the role of member-owned businesses in the global economy
(2013) Tilde Publishing and Distribution, Prahan, VIC. (2013) ISBN: 978-0-7346-11840.
Co-operatives in the Fourth Sector: The Role of Member-Owned Businesses in the Global Economy contributes to the development of a better understanding of co-operative and mutual business, and how the member-focused nature of co-operatives is the fundamental driver of their success. Part I of this book contains four chapters that deal with the governance and financing of co-operatives. Part II includes two international cases that explore the significance of delivering member value to ensure co-operative sustainability. Part III, then, contains three chapters that examine the potential contribution of co-operatives in developing economies. Drawn from the research of a cross-section of international scholars, this work was a collaborative project between The University of Western Australia and Co-operatives WA.
Tim Mazzarol and Sophie Reboud
Small Business Management, Second Edition
(2012) Melbourne, Tilde University Press. ISBN: 978-0734611062.
The aim of this text is to familiarize students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book should help them to focus their thinking on the realities of life as a small business owner-manager both its challenges and its rewards.
Tim Mazzarol, Elena Mamouni Limnios, Sophie Reboud and Delwyn Clark
Chapter 5: The Experience of Australia and New Zealand
In B.-M. Boyer, (Ed). (2012). Des Lois Sur Les Coopératives De Cinq Continents, Mais une même réalité: L’Humanisation De Notre Monde. (pp. 50-59). Quebec Sommet 2012, International Des Cooperatives.
This chapter highlights the impact of legislative frameworks on the structure of co-operative enterprises in Australia and New Zealand. It looks at how these laws influence their ability to compete and survive in the longer term. The chapter overviews the legislation regulating co-operatives in Australia and New Zealand, drawing upon case examples from both countries to illustrate the challenges and opportunities facing their co-operative sectors.
Tim Mazzarol and Sophie Reboud (eds)
Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Sized Enterprises
(2011) Cheltenham, UK. Northampton, MA USA, Edward Elgar Publishing. ISBN: 9781845429058.
Strategic Innovation in Small Firms investigates how small businesses commercialize innovations across various industries in nine OECD countries. Using data from 567 cases, the book analyses managers' views on national innovation systems and firm-level practices. The study finds that factors like size, R&D intensity, and project type differentiate firms more than country or industry. While formal processes are important for radical innovations, most small firms lack such structures. This work is valuable for researchers, policymakers, entrepreneurs, and small business owners interested in innovation management in SMEs.
Tim Mazzarol
The Role of Word of Mouth in the Diffusion of Innovation
In M. H. Hulsman, and Pfeffermann, N. (Eds). (2011). Strategies and Communications for Innovations: An Integrated Management view for Companies and Networks. (pp. 117-132). Berlin, Springer-Verlag.
This chapter explores how word of mouth (WOM) communication influences the diffusion of innovation. It examines the role of third-party voices in the diffusion of innovation and the decision-making process. Additionally, the chapter examines commercialisation, marketing and the role of WOM.
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Luca Casali and Tim Mazzarol
Unpacking the Entrepreneurial Process: A Step-by-Step Guide to a Successful Venture in the Entertainment Industry
(2011) Prahran, Vic., Tilde Publishing. ISBN: 978-0-7346-0803-1.
Unpacking the Entrepreneurial Process: A Step-by-Step Guide to a Successful Venture in the Entertainment Industry introduces a step-by-step guide to either students, entrepreneurs and intrapreneurs to fully understand the necessary steps to both unleash their entrepreneurial capabilities and to foster the development of new ones.
Tim Mazzarol
Entrepreneurship and Innovation: A Manager's PerspectiveSmall Business Management, Second Edition
(2010) Melbourne, Tilde University Press. ISBN: 978-0734611062.
The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard.
Tim Mazzarol and Sophie Reboud
The Strategy of Small Firms: Strategic Management and Innovation in the Small Firm
(2009) Cheltenham, UK; Northampton, MA; , Edward Elgar. ISBN: 978-1843764175.
Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning.
Tim Mazzarol
Different Strokes for Different Folks: Stimulating Entrepreneurship in Regional Communities
In L.-P. Dana, & Anderson, R.B. (Eds). (2007). International Handbook of Research on Indigenous Entrepreneurship. (pp. 494-507). Cheltenham-New York, Edward Elgar Publishing.
This chapter examines the differences between Australian indigenous and non-indigenous communities’ attitudes towards the barriers and triggers to new venture creation. The findings suggest that significant differences exist between these communities in how they perceive the importance of various triggers and barriers.
Duncan Ord and Tim Mazzarol
Unlocking the Economic Potential of an Australian Indigenous Community
In L.-P. Dana, & Anderson, R.B. (Eds). (2007). International Handbook of Research on Indigenous Entrepreneurship. (pp. 508-525). Cheltenham-New York, Edward Elgar Publishing.
his chapter examines the economic potential of the Noongar people of South Western Australia, the traditional owners and custodians of the lands. It describes the economic impact of the Noongar community generated from their private and community owned businesses. The findings suggest that the economic value of the Noongar community is significant, but it remains trapped in a welfare paradigm when a pragmatic economic approach is required.
Tim Mazzarol
Managing the Global Operation
In L. Lloyd-Reason, & Sear, L. (Eds). (2007). Trading Places: SMEs in the Global Economy - Critical Research Handbook. (pp. 132-153). Cheltenham UK, Northampton, MA, USA., Edward Elgar Publishing Ltd.
This chapter provides an overview of the contributions of small firms to the global economy, referencing studies from the OECD and APEC. It reviews literature on how small firms manage international markets and uses evidence from Australian high technology small firms to demonstrate management practices in international operations. The chapter examines factors associated with effective global operations for small firms, focusing on the role of senior management, their commitment to international activities, and their capacity to build strong relationships with major customers and suppliers.
Tim Mazzarol and Geoffrey N. Soutar
The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium
(2001) Cheltenham UK, Northampton, MA, USA, Edward Elgar. ISBN: 978 1 84064 329 9.
The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution’s internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets.
Lawson Savery and Tim Mazzarol
Intrapreneuring - An HRM Success Strategy for the next Millennium
In T. Travaglione, and V. Marshall (Eds). Human Resource Strategies: An Applied Approach. (pp. 159-180). Sydney, McGraw-Hill.
This chapter examines the role of intrapreneuring as a successful HRM strategy within the large organisation. The need to become more competitive, more responsive to external environmental turbulence and leaner and more efficient has driven many large organisations to downsize. This chapter discusses the use of intrapreneuring as a potential strategy to create the benefits of a small, efficient organisation within a larger one.
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Tim Mazzarol and Geoffrey N. Soutar
Educating the Sleeping Giant: China's Demand for International Education and Social and Policy Implications for Australia
In J. Chai and C. Tisdell (Eds.) China and the Asian Pacific Economy, Economics Conference Monograph No.3, (pp. 288-310), University of Queensland, Brisbane, ISBN 0-86776-725-1.
This book examines the emergence of China as a major market for international education services. It overviews the growth in demand for education at a variety of levels, and discusses the impact of the "China bubble" that took place in the initial years of Australia's entry into the recruitment of students in the English Language Intensive Courses for Overseas Students (ELICOS).
Case Studies and Discussion Papers
Bruce Baskerville, Tim Mazzarol and Amber van Aurich
The Co-operative Federation of WA & Wesfarmers Ltd. - Co-operatives Helping Co-operatives
CEMI-CERU Case Study Research Report (2026)
The history of the modern co-operatives sector of Western Australia (WA) was profoundly shaped by two significant organisations, the Westralian Farmers’ Co-operative Ltd. (Wesfarmers), and The Co-operative Federation of Western Australia Inc. (Co-ops WA). Both were established during the early years of the twentieth century, and both had their antecedents in the evolution of the co-operative movement within WA, which emerged during the second half of the nineteenth century.