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Sweeney, J.C., Soutar, G.N. and Mazzarol, T. “The Differences between Positive and Negative Word-Of-Mouth –Emotion as a Differentiator?” ANZMAC Extracts (2006). Presentation to the Australian Market and Social Research Society, March 30, 2006.

Mazzarol, T., Sweeney, J.C. and Soutar, G.N. (2006) “Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. Presented at the 9th International Research Seminar in Service Management, May 30-June 2, La Londe France.

Sneddon, J., and Mazzarol, T. (2005) “Innovating Through Knowledge Networks: A Case Study”, ANZAM Conference 2005, 8-11 December, Canberra. ISBN: 0-476-01131-0.

Mazzarol, T., and Reboud, S. (2005) “Taking a Strategic Approach to Innovation in Small Firms – the application of a diagnostic assessment tool”, ANZAM Conference 2005, 8-11 December, Canberra. ISBN: 0-476-01131-0.

Reboud, S., and Mazzarol, T. (2005). Prédire les rentes liées à l'innovation dans les PME: une étude exploratoire en Australie Occidentale. Conférence Internationale de Management Stratégique (AIMS). Loire, Angers, AIMS.

Sweeney, J.C., Soutar, G.N. and Mazzarol, T. (2005) “Positive and Negative Word-Of-Mouth are not Necessarily Opposites. Presented at the First International Conference on Word-of-Mouth Marketing. Brand Science Institute, Hamburg, Germany, 6-7 October.

Sweeney, J.C., Soutar, G.N. and Mazzarol, T. (2005) “The Differences between Positive and Negative Word of Mouth: Emotion as a Differentiator?” Broadening the Boundaries, ANZMAC Conference 2005, 5-7 December, Fremantle p331-337.

Mazzarol, T., and Reboud, S. (2005) “Strategic Decision Making in Small Innovative Firms – the Perceived Importance of Other Voices”, efmd 35th Entrepreneurship, Innovation and Small Business (EISB) Conference, Barcelona, Spain. 12-14 September.

Mazzarol, T., (2005) “Planning and Growth Characteristics of Small Business Owner-Managers”, efmd 35th Entrepreneurship, Innovation and Small Business (EISB) Conference, Barcelona, Spain. 12-14 September.

Mazzarol, T., and Reboud, S. (2005) “Small Firms Assessment of Complementary Actors in the Development of Innovation – Some Preliminary Findings”, ICSB World Conference 2005, Washington D.C. 15-18 June.

Mazzarol, T., and Reboud, S. (2005) “An Exploratory Study of How Small Firms Estimate Potential Rent Returns from Investment in Innovation”, Creating and Entrepreneurial Nation: The Role of Enterprise & Innovation Entrepreneurship & Innovation Conference, University of Waikato, 7-8 July, Hamilton NZ.  

Mazzarol, T., Patmore, R., and van Heemst, N. (2005) “Mapping Industry Clusters in the Digital Economy – Using Cluster Analysis to Identify Emerging Industries”, Beyond Clusters: Current Practices & Future Strategies, University of Ballarat, 30 June – 1 July.

Ord, D. and Mazzarol, T., (2005). Sustainable Reconciliation: Unlocking the Economic Potential of an Australian Indigenous Community, Second AGSE International Entrepreneurial Research Exchange, 10-11 February, Melbourne.

Mazzarol, T., and Reboud, S. (2004). Predictors of Rent Returns to Innovation in Small Firms: An Exploratory Study. ANZAM Conference 2004, 8-11 December, Dunedin NZ. ISBN: 0-476-01131-0.

Mazzarol, T., (2004). Small Firms, their Customers and the value of Strategic Alliances and Networks to Innovation. ANZAM Conference 2004, 8-11 December, Dunedin NZ. ISBN: 0-476-01131-0.

Diwangkoro, A. Ratam, and Mazzarol, T., (2004). A Model of Leadership, Strategy and Company Structure in Innovative Indonesian SME. ANZAM Conference 2004, 8-11 December, Dunedin NZ. ISBN: 0-476-01131-0.

Mazzarol, T. (2004). Strategic Management of Small Firms: A Proposed Framework for Entrepreneurial Ventures. SEAANZ Conference 2004, Brisbane.

Mazzarol, T., van Heemst, N., and Beney, J. (2004). Hunting Clusters - Mapping Regional Industry Concentrations for Industry Development. SEAANZ Conference 2004, Brisbane.

Reboud, S., and Mazzarol, T. (2004). Intérêt d'un outil d'évaluation du risque lié à l'innovation pour les PME. 13th Conference de Association Internationale De Management Strategique, 2-4 June 2004 Normandie, France.

Reboud, S., and Mazzarol, T. (2003). "Risk Assessment in SMEs, a proposed tool." Cashiers du CEREN 4(2003): 31-40.

Mazzarol, T. (2003) “Strategic Networking Among High Technology Firms: Evidence from the Western Australian ICT Sector”, ANZAM 2003 Conference, 2-5 December, Fremantle, Western Australia. ISBN: 1-86308-108-9.

Callahan, M., and Mazzarol, T. (2003) “Business Angels in WA – Are they like Angels Everywhere?”, ANZAM 2003 Conference, 2-5 December, Fremantle, Western Australia. ISBN: 1-86308-108-9.

Diwangkoro, A. Ratam, and Mazzarol, T. (2003) “Leadership and Innovation in Small to Medium Enterprises in Indonesia”, ANZAM 2003 Conference, 2-5 December, Fremantle, Western Australia. ISBN: 1-86308-108-9.

Mazzarol, T. (2003) “Regional Entrepreneurship – Developing a Holistic Framework for Stimulating Regional Enterprise”, Regional South Australia – Growing the State, Regional Development SA, Annual Conference, Victor Harbour, 10-12 September, 2003.

Mazzarol, T. (2003) “Different Strokes for Different Folks – Stimulating Entrepreneurship in Regional Communities”, ICSB World Conference 2003, Belfast 17-20 June.

Mazzarol, T. (2002) “Developing a Framework for Regional Enterprise and Employment Creation: A Progress Report”, Developing Regional Communities, ANZAM 2002 Conference, 5-8 December, Beechworth, Victoria. ISBN: 0-473-08309-4.

Mazzarol, T. (2002) “The Strategic Management of Small Firms: Does the Theory fit the Practice?” Developing Regional Communities, ANZAM 2002 Conference, 5-8 December, Beechworth, Victoria. ISBN: 0-473-08309-4.

Sneddon, J.N. and Mazzarol, T. (2002) “Farming 21C: Strategic Intent, Technology Diffusion and Precision Farm Management”, Developing Regional Communities, ANZAM 2002 Conference, 5-8 December, Beechworth, Victoria. ISBN: 0-473-08309-4.

Barnett, R.J. and Mazzarol, T. (2002) “The Social Process of Venture Capital: The Case of Western Australia”, Developing Regional Communities, ANZAM 2002 Conference, 5-8 December, Beechworth, Victoria. ISBN: 0-473-08309-4.

Mazzarol, T. (2002) “Barriers and Triggers to New Venture Creation – Evidence from an Australian Regional Community”, Public-Private Partnerships: Investing in Regions, Australia & New Zealand Regional Science Association International (ANZRSAI) 26th Annual Conference, Gold Coast, Qld, 29 September – 2 October, 2002.

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